Matt is the safe way for all as it suits everyone & is very forgiving on camera. Glossy skin however is a must, you can find out my key tips on this here. Right now all you need is a fluffy blending brush, a black or brown soft kohl eye pencil. Keeping eyes open, sweep the brown eyeshadow all over the eyelid up to the socket. Blending is key & I personally prefer soft blended edges opposed to hard graphic lines. Next, run the kohl eye pencil around the waterline. Completely up to you if you prefer it inside the eye for a more dramatic effect I like to smudge a little under the lower lash line, use your finger to do the smudging, this creates a soft slept in rock chick eye. Finally, mascara. LOADS of mascara, top & bottom lashes.
For more tips & tricks on a smokey eye, read my blog from a few weeks back here.